iCon

- The Greatest Second Act in the History of Business

A ringmaster who can direct every move of his fellowmen, inspire them like crazy and at times work them into a frenzy, where no soul is untouched by his aura and yet make them realize where to draw the line, Steve Jobs clearly is the genius we are seeing and still experiencing ! One of the best books I have read recently, which is so riveting till the end and makes you wonder if one human being can do all that. How do you explain being an icon in three major fields of Computing, Music and Animation?
Each of his legions waiting for the story to unfold, are proudly considering their part in this mania. Exuding charisma and preternaturally excellent, he raises the bar for what the leaders of today are made of. For those who just see the bling and success surrounding him, its an eye-opener to announce, he is molded through a tiresome process. Even today he stands for what he stood as a teenager. Mellowed down , maybe, still he manages to pull out the rabbit everytime out of the hat- every magician’s dream.
The book is an excellent read and a better stamp of The Google Story genre. The nitty gritties of the geeky world is carefully woven and it does not painfully teach you to code or create the graphics, it leisurely and unknowingly takes you into the environs of the modern tech era, with so little effort that in the end you can clearly distinguish as what goes into Mac and Windows . Geez ! I actually read through the entire Apple license document to see the craftsmanship that goes into their product. Yes, it runs for pages and never had I ventured into such amusements before!! It made me watch the Toy Story all over again and Woody and Buzz emerged even more livelier. It’s a different feeling to see, hear or read when you know what goes into the making. Nothing comes just suddenly out of the wilderness .
Today I hold the iPod and it feels ever so magical. Who else can give that clean touch and feeling?! I mean here is a guy who is so adamantly confident and has the power to make it into reality. Not all his products are runaway hits, but those which are, are of a totally different clan. It’s a difficult task to even start describing him and that’s the best part of this book- a Biography with a difference. ‘The best of engineers does not fit into any mold’. Even today he looks very much the part and he is not done yet !